About Abby Clemence

Specialising in gaining sponsorship for not-for-profit organisations, Abby is committed to driving results through collaboration and strong relationships. With a warm and energetic attitude, she is passionate about delivering value and benefits to her clients. Abby’s primary goal is to create strategic alliances between corporate Australia and organisations seeking sponsorship that provides mutual commercial value as well as benefiting Australians across the country.

What Does Best Practice Sponsorship For Non-Profits Look Like?

It's a question I get asked alot. As a sponsorship-seeker, you can find lots of information about certain 'points' in the sponsorship journey, like creating a great proposal or asking [...]

The road to failure is paved with good intentions…

As you may know by now, I have written several books on various aspects of corporate sponsorship and building effective relationships in order to support the abundance and sustainability of [...]

The 5 Laws of Sponsorship Proposals

SAVE YOUR PRECIOUS TIME – never send out a ‘cold’ proposal without first starting a conversation. You’ll save time, money and heartache if you pick up the phone first and [...]

Sponsorship Seekers and Fundraisers! Role of a Reporter

Sponsorship Seekers and Fundraisers! Do you capitalise on vital your role as an educator? Today I come to you in the role of a reporter. Two great articles have slid [...]

It’s time to bust the charity ‘overhead’ myth!

I just watched an AWESOME Tedx talk from a fellow Aussie, and felt inspired to share it with you! Juanita Wheeler, Managing Director of Full & Frank, a strategic consultant [...]

Is your organisation or event ‘sponsorship-ready’?

Doesn’t every non-profit organisation and event want to bring in more money through diverse income streams? Having more funds available to pour back into your organisation means that your research [...]

Do you know your ‘WHY’?

The purpose, cause, or belief that inspires you to do what you do? If you haven't yet had the pleasure of watching Simon Sinek, then I highly recommend you look up [...]

6 Key Questions To Ask Sponsors BEFORE Sending Out Your Next Proposal!

If you are in the middle of developing your 2015 sponsorship strategy that consists of a fabulous new sponsorship proposal that will go out to all the companies that you [...]

5 Ways To Know You’ve Found Your Ideal Sponsor

Your ideal sponsor... Is a company that has products and services that fill a need, desire or resolve a problem that your supporters have. Is a company or brand that [...]

Non-Profit Sponsorship Myth #1

Sponsorship and philanthropy are the same thing. Every non-profit organisation and charity wants to build a financially viable and culturally sustainable enterprise that serves their community and works collaboratively with [...]

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