Article posts.
Non-Profit Sponsorship Myth #2
Companies Use Sponsorship To Support A 'Good Cause' As much as people may align with your mission and deeply believe in what you do for your community, sponsorship decisions will not be based on [...]
Non-Profit Sponsorship Myth #3
Sponsors love receiving cold, generic proposals, don't they? More and more companies are telling me that the generic sponsorship letters and proposals that come across their desk often make it only as [...]
Non-Profit Sponsorship Myth #4
We need a bank, grocery chain, airline or a car sponsor! Most non-profit organisations, charities and events are keen to secure an airline, grocery chain, bank or car manufacturer as [...]
Non-Profit Sponsorship Myth #5
We're not ‘sexy’ to sponsors. The attractive thing to a company about partnering with the non-profit sector is that your supporters are not mandated to be aligned with your organisation. [...]
8 Tips To Give Your Sponsorship Strategy An Unfair Advantage!
Is your non-profit ready to engage corporate sponsors? Abby Clemence, Managing Director of Infinity Sponsorship (a national sponsorship consultancy) discusses eight tips to cover when planning your sponsorship approach in [...]
Tune in to your inner ninja – become a cold calling master!
Let's face it... the right corporate partners can make all the difference to the calibre of events you run, the programs you deliver to your supporters and the kind of [...]
The key to diversifying your income streams!
In order to build a robust and diverse non-profit funding strategy, it's important to spread your fundraising efforts across several areas or platforms. Did you know that there are a [...]
The importance of trust in sponsorship
When you land a sponsorship deal, do what you say you're going to do. Be trustworthy. Be ethical and responsible and ensure you hold your sponsors accountable. Remind them of [...]
The importance of planning in sponsorship
The importance of preparing for sponsorship success is often the most underestimated (or by-passed altogether) stage of creating a sponsorship strategy for non-profit organisations. When you decide that your organisation [...]
Take your time finding the right ‘fit’ with a potential sponsor
Finding the companies and brands that are the ‘right fit’ to partner with your non-profit organisation, charity or event is a vital part of the sponsorship seeking process. Unfortunately, this [...]
