Despite all the doom and gloom surrounding the world's economic climate and how companies seem to be perennially tightening their marketing budgets, did you know that there are coveted benefits [...]

For those of you who know me, you know that my work as a sponsorship broker with non-profit organisations, events and charities takes me far and wide as I seek [...]

Abby Clemence, Managing Director of Infinity Sponsorship outlines the importance of building a non-profit organisational culture of commercial acceptance from the inside out. Non-profit organisations that are wildly successful in [...]

Jane Symonds, Research and Communications Manager at Strategic Grants shares some key questions to help you fully develop your next government grant application. Writing a grant application without a project plan is [...]

Abby Clemence, Managing Director of Infinity Sponsorship addresses some questions from non-profit sponsorship seekers in an attempt to unravel some of the complexities involved in assessing the value of sponsorship. [...]

In this first episode of the Practical Sponsorship Ideas Podcast, we chat with Abby Clemence about great ways to put together an effective and professional sponsorship proposal. During this episode we cover: [...]

Find out what sponsorship for non-profits is really all about - the key elements that make up an ideal sponsorship proposal are revealed.  You will learn how to make your [...]

There are rules in relationships, just as there are rules in business and to be successful they should be followed. Consultant to the non-profit sector, Ruth Knight explains key strategies [...]

Every CEO in the sector is looking for the perfect corporate partner. Abby Clemence argues that a targeted approach is the only one worth pursuing.  Not-for-profit (NFP) professionals are challenged [...]

There are many reasons why companies and brands may decide not to invest in sponsorship opportunities – their budgeting cycle was missed; misalignment of target markets; the approach and proposal [...]