Article posts.
Tips for hiring the ideal Sponsorship Manager
"Knowing the skills and abilities you are looking for in a job candidate is only part of the picture. You also need to be clear about the type of person [...]
Seek a partnership. Not just money.
As a non-profit organisation you are no doubt challenged on many fronts – time poor, limited resources, budget restrictions... you know the list only too well. Due to these constant [...]
How To Pitch To The Press: The 8 No-Fail Strategies
Pitching your story or organisation to the Press in the hope that they will pick it up and run with it, is not so far removed from the techniques and [...]
Checklist – is your organisation sponsorship-ready?
This checklist is designed to support your organisation to be as ready as you can be to gain high-value annual corporate partners. The questions below act as a guide (not [...]
Creating the ideal sponsorship proposal
There are a number of theories that claim to know when the best time to send out a sponsorship proposal might be. Some say it’s best to try and form [...]
Don’t wait for a sponsor to pick up the phone!
You’ve received approval from your CEO and the Board to go ahead and explore what sponsorship opportunities are out there. You’ve carefully managed all of your projects, programs and colleagues [...]
How valuable is your association to a corporate partner?
Coming up with the amount you are going to ask a sponsor to invest in you can be tricky. Don’t underestimate how valuable direct access to your membership is to [...]
Sponsorship – measuring the investment for your partners
When was the last time you provided your corporate partners and sponsors with a return on investment (ROI) report? You may have already had a conversation with a potential corporate [...]
Closing the deal
When you are approaching potential sponsors to partner with your organisation, the easy bit can often be creating the proposal, developing the benefits and making the meeting happen. What is [...]
The Bear Grylls guide to sponsorship renewals
Kim Skildum-Reid from Power Sponsorship explores how the survival techniques used by Bear Grylls and the process for renewing your annual partnerships aren’t so far removed from one another! Reading [...]