If your organisation or event is seeking corporate partners, you have a responsibility to be able to communicate the value and benefits of being associated with you to potential sponsors. [...]

What do you think motivates companies when it comes to considering sponsorship of your NFP event? Do you know their ‘hot spots’? Knowing what drives businesses to partner with you [...]

Finding the perfect partner is the hardest part of implementing a successful corporate partnership strategy. Of all the companies that are out there, which ones are interesting in aligning themselves [...]

The answer is always yes! Every NFP is the perfect marketing partner for the right company. There ARE things that you will need to do that will make gaining sponsors [...]

Every year for the last 28 years, IEG (a US-based firm specialising in sponsorships) have published a report that looks back over the last 12 months of sponsorship spend globally [...]

How well do you segment your membership database? The better defined your membership groups are; the more attractive you are to corporate partners. Jamie Beckland is a Digital and Social [...]

We all go through periods of needing to have ‘difficult conversations’ with people. Whilst the thought of it often leaves a rather unpleasant sensation in the pit of our stomach, [...]

Every not-for-profit organisation’s number one challenge is to increase their levels of funding in order to implement their vision and build loyalty, sustainability and resilience. In her free e-book, Dr [...]

Successful businesses and great not-for-profits share more things in common than you might think. Both exist to create value and solve problems, despite the fact that each one may go [...]

There are alot of things that people put into a sponsorship proposal, and there are alot of things that shouldn’t be included! Try and keep your proposal as short and [...]