Article posts.
Market leaders and corporate partnerships
As a Not-For-Profit Association, there are always companies out there that will make the perfect partner. Which company that is however, relies on you developing a compelling marketing partner proposition. [...]
Managing sponsors’ expectations – if something doesn’t feel right… ask!
It would be an obvious assumption to think that every corporate partner would be keen to take advantage of all the ways you can offer them access to your members. [...]
Is exposure as powerful as investment?
Abby Clemence, Managing Director at Infinity Sponsorship explores how leveraging a corporate partner’s brand power can provide big opportunities for smaller not-for-profits. Many not-for-profit (NFP) organisations tend to offer a [...]
Follow up, follow up, and follow up again!
No matter how good your proposal is to a prospective sponsor, they will very rarely pick up the phone and contact you to speak further about it. You’re initiating the [...]
Airlines, banks and car sponsors
Most Not-For-Profit Associations that I speak with are keen to secure an airline, bank or car sponsor. Why? It seems that the general line of thought is that the vast [...]
Is your organisation sponsorship-ready?
Doesn’t every not-for-profit want to bring more money in from diverse income streams? Having more funds available to pour back into the association means that your members and stakeholders massively [...]
