Podcast – How to Find Sponsors for Your Non-Profit
How to Find Sponsors for Your Nonprofit
This is an interview by NonProfit Ally - a Canadian organisation set up specifically to help people understand how to start, build and maintain a non-profit. In this podcast, Abby shares how to prepare a sponsorship marketing plan. Many organisations don't realize is that the money corporate sponsors use to sponsor a non-profit comes from their marketing budget. There is no separate sponsorship 'bucket'. Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor. Using real life scenarios, Abby walks us through how she has helped non-profits raise hundreds of thousands of dollars in sponsorship money.
Podcast – Inside Sponsorship – Not For Profit Sponsorship
Inside Sponsorship – Not For Profit Sponsorship
In this Inside Sponsorship episode, we speak with Abby Clemence, Director at Infinity Sponsorship, about the Not-For-Profit sector. Abby is one of Australia’s foremost strategic sponsorship advisors to the For-Purpose Sector and has more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship. Abby’s proven pathways to best practice sponsorship support organisations and events to help them understand their value to corporate partners and make compelling approaches that allow them to diversify their income streams and continue their vital work in the community.
Podcast – Great ways to put together an effective and professional sponsorship proposal
Great Ways To Put Together An Effective And Professional Sponsorship Proposal
In this first episode of the Practical Sponsorship Ideas Podcast, we chat with Abby Clemence about great ways to put together an effective and professional sponsorship proposal. During this episode we cover everything from the key elements of a compelling sponsorship proposal, researching a potential sponsor and thoughts on sponsorship levels to the top mistakes sponsorship seekers make and how to avoid them.
Lung Foundation Australia
Infinity Sponsorship has supported the Lung Foundation Australia over the last 18 months using our Full Service Sponsorship Brokerage model. We have worked together through a transitional time including new name and branding, new staff, new offices, and a newly launched website to engage with valuable corporate partners and create untethered revenue streams to support their core business. […]
Sports Medicine Australia
Using our Full Service Sponsorship Brokerage model, Infinity Sponsorship is working with Sports Medicine Australia (SMA) to engage new corporate partners to complement their well-established high profile partners – ASICS, Voltaren, and Elastoplast. Our goal has been to secure 4-6 new partners to supplement their already successful sponsorship program. View Case Study…
Lesson 1 – Generic or tailored?
Generic or tailored? Why not a bit both?
No matter how emphatic sponsorship experts are about the need to completely tailor a sponsorship proposal for a company, the reality is that when you pick up the phone to build a relationship with a potential sponsor they always ask you to send them a proposal!
The best way I’ve found to manage that […]
Lesson 2 – Cold Calling Tips
Two important cold calling tips
When it comes to cold calling and picking up the phone to build a relationship with a stranger in the hope they will give you money… well… it often feels as bad as it sounds!
But, there is always a way to make things work and two important lessons I’ve learned are:
- Start a conversation, don’t give a […]
Lesson 3 – Surveys
Surveys. If you’re not doing it, start now!
Companies pay big bucks to create or access industry exclusive data.
Some key questions on an online survey platform + your supporters = a big opportunity to sponsors to find out how their products and services are viewed by customers they aren’t yet doing business with.
It’s simple, cheap and such a great value-add for […]
Lesson 4 – Create a script
Create a script when you start out with your cold calls – it helps!
When calling potential sponsors, if you’re MORE worried about someone actually picking up the phone, than if they don’t, you know you need a script (and maybe a strong coffee!) to help keep you on track!
Find a free cold calling script here to help you!
Lesson 5 – Getting your proposal to the right person.
Getting your proposal to the right person. Email or post?
When sending a sponsorship proposal out, unless they specifically ask for a hard copy, always email it to your contact.
I haven’t found a Marketing Manager yet who was willing to pop my proposal back into an envelope and send it along to the right person, if it went astray!
It’s much easier […]