Posts associated with the ‘Lessons from a sponsorship seeker’ series.
Lesson 1 – Generic or tailored?
Generic or tailored? Why not a bit both? No matter how emphatic sponsorship experts are about the need to completely tailor a sponsorship proposal for a company, the reality is [...]
Lesson 2 – Cold Calling Tips
Two important cold calling tips When it comes to cold calling and picking up the phone to build a relationship with a stranger in the hope they will give you [...]
Lesson 3 – Surveys
Surveys. If you're not doing it, start now! Companies pay big bucks to create or access industry exclusive data. Some key questions on an online survey platform + your supporters [...]
Lesson 4 – Create a script
Create a script when you start out with your cold calls - it helps! When calling potential sponsors, if you're MORE worried about someone actually picking up the phone, than [...]
Lesson 5 – Getting your proposal to the right person.
Getting your proposal to the right person. Email or post? When sending a sponsorship proposal out, unless they specifically ask for a hard copy, always email it to your contact. [...]
Lesson 6 – Take note!
Take note! Always, ALWAYS learn from your mistakes. And take notes. Take detailed notes whenever you are speaking with potential sponsors. You never know what little gems you pick up [...]
Lesson 7 – Calling to confirm
I'm just calling to confirm... When you make a time for a teleconference or a face-to-face meeting with a potential sponsor ALWAYS confirm the time and date on the phone, [...]
Lesson 8 – You’re not ready for sponsorship
No support? You're not ready for sponsorship. If you don't have the support of your CEO and Board of Directors when creating and implementing a sponsorship strategy, you might as [...]
Lesson 9 – Layers of commitment
Layers of commitment. Having different levels of commitment that a potential sponsor can engage with you on can be very helpful. I'm not speaking about bronze, silver and gold levels, [...]
Lesson 10 – Gaining internal buy-in
Gaining internal buy-in. When it comes to trying to gain internal buy in, creating a scenario where you ask your Board, CEO or staff to imagine they own a company [...]
