It’s time to bust the charity ‘overhead’ myth!
I just watched an AWESOME Tedx talk from a fellow Aussie, and felt inspired to share it with you! Juanita Wheeler, Managing Director of Full & Frank, a strategic consultant [...]
Non-Profit Sponsorship Myth #1
Sponsorship and philanthropy are the same thing. Every non-profit organisation and charity wants to build a financially viable and culturally sustainable enterprise that serves their community and works collaboratively with [...]
Non-Profit Sponsorship Myth #2
Companies Use Sponsorship To Support A 'Good Cause' As much as people may align with your mission and deeply believe in what you do for your community, sponsorship decisions will not be based on [...]
Non-Profit Sponsorship Myth #3
Sponsors love receiving cold, generic proposals, don't they? More and more companies are telling me that the generic sponsorship letters and proposals that come across their desk often make it only as [...]
Non-Profit Sponsorship Myth #4
We need a bank, grocery chain, airline or a car sponsor! Most non-profit organisations, charities and events are keen to secure an airline, grocery chain, bank or car manufacturer as [...]
Non-Profit Sponsorship Myth #5
We're not ‘sexy’ to sponsors. The attractive thing to a company about partnering with the non-profit sector is that your supporters are not mandated to be aligned with your organisation. [...]
Airlines, banks and car sponsors
Most Not-For-Profit Associations that I speak with are keen to secure an airline, bank or car sponsor. Why? It seems that the general line of thought is that the vast [...]
Is your organisation sponsorship-ready?
Doesn’t every not-for-profit want to bring more money in from diverse income streams? Having more funds available to pour back into the association means that your members and stakeholders massively [...]
