How well do you segment your membership database? The better defined your membership groups are; the more attractive you are to corporate partners. Jamie Beckland is a Digital and Social Media Strategist at Janrain, and talks about the different ways to segment data. The pace of change is growing and the year people are born, will no longer tell you how likely they are to buy your product!

http://mashable.com/2011/06/30/psychographics-marketing/