The purpose, cause, or belief that inspires you to do what you do?
If you haven’t yet had the pleasure of watching Simon Sinek, then I highly recommend you look up some of his Ted Talks and other videos on the importance of being connected to your ‘why’.
Knowing why you do what you do, why you are the way you are allows others to connect to you and your organisation on a much deeper level.
Do you know your why? We do!