8 founding principles of sponsorship success - A sponsorship bible
Do you feel that securing corporate funding is just too hard for your non-profit?
Are you frustrated that companies just don’t ‘get’ how hard your organisation works in the community, and therefore need their financial investment?
Are you tired of constantly asking for support and receiving nothing in return?
The one thing that has remained constant throughout the years is that the sponsorship funds you seek come out of a company’s marketing budget. There IS no ‘sponsorship bucket’ that companies can dip into to support your mission.
The key to engaging sponsors is to understand what makes companies tick. What makes them go out of their way to divert their marketing funds and invest in you?
Throughout this e-book in eight easy steps, we’re going to show you how to improve your relationship-building skills by asking the right questions, and we’ll give you step by step instructions on how to create a compelling sponsorship proposal that makes your ideal sponsors excited to partner with you year after year!
BUY NOW and receive 8 FREE TEMPLATES AND GUIDES TO HELP YOU CREATE YOUR NEXT SPONSORSHIP PROPOSAL, including an example of a ‘real life’ corporate partnership proposal that continues to successfully secure sponsorship funding.
- Cover Page guide
- Positioning Statement guide
- Why partner with us? guide
- Annual Marketing Schedule
- Who are we and who are our sponsors? guide
- Biography guide and template
- Investment guide
- Example proposal
Testimonial
"On behalf of our sponsorship team at TEDxPhoenixville (Philadelphia, Pennsylvania's largest and longest running TEDx event) we would like to personally thank you for providing our team an AMAZING roadmap to sponsorship success this year! Your ebooks on sponsorship development and planning helped us create a winning strategy for partnering with reputable companies in our area. Your insights and step by step formulas were invaluable to our organization and our fundraising efforts this year, especially as they helped us to re-envision our sponsorship opportunities as mutual partnering relationships equally benefitting TEDxPhoenixville and our circle of corporate sponsors. I can say that, thanks to your guidance, many of our team members were able to discard prior misconceptions about sponsorship being an act of charity and view our current and future sponsorship opportunities in a new light. It is SO much more powerful to approach sponsorship partners from a position of self confidence and self assuredness, knowing WHAT we have to offer in the relationship, knowing the real VALUE of our audience, knowing how to respect the special RELATIONSHIP we have with our fan base and knowing how to introduce sponsors to that fan base as you would introduce a new friend to a close knit family. Thank you for sharing your insights on preparation, planning, acquiring and maintaining sponsorship relationships. You've definitely cut through the clutter and made this process much easier for both the novice and the experienced among us. We're looking forward to another successful year. Wishing you all the best : )"
Kali Woodward - Lead Organizer - TEDxPhoenixville.
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