Layers of commitment.
Having different levels of commitment that a potential sponsor can engage with you on can be very helpful.
I’m not speaking about bronze, silver and gold levels, but more like event sponsorship, program supporter and corporate annual partner. If you are a smaller and less well known non-profit then allowing a company to dip their toe in the water can be the beginning of a long and happy relationship where they continue to invest in you and you allow them access to your supporters.
Everyone wins!