Podcasts

Sponsorship Mistakes

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better.

Being A Better Fundraiser And How Corporate Partnerships Are Changing

In this episode, Abby Clemence, International speaker and one of Australasia's leading corporate partnership advisors to the not for profit sector explores the changing face of corporate partnerships. Abby has had 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause related sponsorship. Abby is the founder of Infinity Sponsorship and talks about passion, language and being a better fundraiser.

Telstra's view on corporate sponsorship

What if you were given the chance to hear from SPONSORS what they are looking for from your For-Purpose organisation or event? And what if they told you what could be improved about your sponsorship approach as well as the secrets they WANT you to know so you are more successful at connecting with them? In this podcast, Abby spoke with Scott Mullaly, Community Engagement Manager at Telstra to gain his insights on all this sponsorship, including what the sector is already doing well and what needs to be improved in order to tap into the abundance to be had from partnering with well-aligned brands.

How to Find Sponsors for Your Nonprofit

This is an interview by NonProfit Ally - a Canadian organisation set up specifically to help people understand how to start, build and maintain a non-profit. In this podcast, Abby shares how to prepare a sponsorship marketing plan. Many organisations don't realize is that the money corporate sponsors use to sponsor a non-profit comes from their marketing budget. There is no separate sponsorship 'bucket'. Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor. Using real life scenarios, Abby walks us through how she has helped non-profits raise hundreds of thousands of dollars in sponsorship money.