Finding the perfect partner is the hardest part of implementing a successful corporate partnership strategy. Of all the companies that are out there, which ones are interesting in aligning themselves with your organisation? How do you begin to start working that out? Thankfully, there are several easy ways of unravelling this puzzle, and Joe Waters of Selfish Giving and Joanne Fritz from Nonprofit Orgs has created a ‘Bull’s Eye’ process as another way of looking at sifting potential partners (supporters), from contacts and suspects.

http://nonprofit.about.com/od/causerelatedmarketing/ss/How-To-Find-A-Cause-Marketing-Business-Partner.htm