Pitching your story or organisation to the Press in the hope that they will pick it up and run with it, is not so far removed from the techniques and strategies your not-for-profit could successfully use to seek out a relationship with a corporate partner.
Cheryl Conner, founder of Snapp Conner PR a leading PR strategy agency, outlines her 8 no-fail strategies for leveraging success with the Press. Think about these strategies when you are next seeking out a potential sponsor – do your homework on the company before approaching them, be respectful of their time; these are all cornerstones of what strong and lasting relationships are built upon.
