This is an interview by NonProfit Ally – a Canadian organisation set up specifically to help people understand how to start, build and maintain a non-profit.

In this podcast, Abby shares how to prepare a sponsorship marketing plan.  Many organisations don’t realize is that the money corporate sponsors use to sponsor a non-profit comes from their marketing budget.  There is no separate sponsorship ‘bucket’.

Abby talks about how to discover your target audience and line it up with the interest of a potential sponsor.

Using real life scenarios, Abby walks us through how she has helped non-profits raise hundreds of thousands of dollars in sponsorship money.