Finding the companies and brands that are the ‘right fit’ to partner with your non-profit organisation, charity or event is a vital part of the sponsorship seeking process.

Unfortunately, this is where most non-profit sponsorship seekers choose to start their journey.

The high priority need for new and greater sources of income to fund programs and service members drives many non-profits to arbitrarily approach any company who might be willing to provide them with money without fully understanding just how successful they could be if they had a clear plan of action.

The challenge is, that commencing your sponsorship seeking efforts in this phase means that you have missed vital steps in the process (like forgetting to create the foundation of your new house before putting the walls in) and so the likelihood of long-term success is drastically minimised. Unless you know what you have to offer, are supported internally and have policies in place that define how your organisation sees corporate partnerships, then you are potentially building your house on sand… and we all know how that turns out.

Finding the companies and brands that are willing to align with your organisation is not just about asking ‘who are we going to approach?’ This part of the process means taking the time to value your offering to potential sponsors, do your research to ensure a strong alignment, build relationships with potential partners and craft a compelling sponsorship proposal.

Need help working out how to find the right fit?