What do you think motivates companies when it comes to considering sponsorship of your NFP event? Do you know their ‘hot spots’? Knowing what drives businesses to partner with you cannot only make this year’s event a raving success, but it can be the beginning of a long term and high gain relationship for everyone concerned! Check out Joanne Fritz’s, Founder Nonprofit Charitable Orgs list of what companies are looking for when sponsoring your event and keep them in mind every time you approach a potential partner.

http://nonprofit.about.com/od/causerelatedmarketing/qt/sponsormotivation.htm