Non-profit organisations and charities that have the greatest success in corporate sponsorship are the ones who see themselves as a ‘business’.

You are in the business of service delivery (despite how you disperse your surplus, or ‘profit’), and for a company, sponsorship is a business decision, not a donation.

Once you start looking at corporate sponsorship and your approach to potential sponsors from this point of view, the language you choose and the way you construct your proposal will change. And that’s a good thing!

The most effective way to build a successful corporate sponsorship strategy and diversify your organisation’s income streams is to have a compelling proposal that speaks a sponsor’s language.

Too often sponsorship seekers create their proposal from a “we’re desperate for funding” point of view, instead of seeing their organisation as a valuable marketing partner to the right company.

Creating the ideal proposal is still the #1 challenge for non-profit sponsorship seekers…