Doesn’t every not-for-profit want to bring more money in from diverse income streams? Having more funds available to pour back into the association means that your members and stakeholders massively benefit. Your research deepens, development initiatives flourish and the community you represent enjoys the benefits of your success.

There are a few important things that you should know about the dynamics of your organisation before you are ready to seek high value, long term partners. Knowing who you represent; how many people you can reach and the channels you use to communicate with them are all essential chapters of the story you will use to tell potential sponsors about your association. By answering these and a few other important questions, you are well on your way to defining your value (and the benefits of being associated with you) to potential sponsors.

Being prepared to seek and secure major partners to your organisation can be a daunting (and exciting!) process. If you would like some tips to help you become sponsorship-ready, please send me an email and I will send you a checklist to help you discover just how close you are to being able to greatly increase your sponsorship revenue!