Do you find securing corporate funding for your non-profit organisation, charity or event difficult?

Are you frustrated that companies just don’t seem to care how hard your organisation works in the community, and how much you would benefit from their financial investment?

Are you tired of constantly asking for support and receiving nothing in return?

Despite all the doom and gloom about the plight of the non-profit sector, have you ever noticed that all the research, articles and announcements have been saying the same thing for years? Philanthropy is on the decrease, government is pulling out of funding, companies are tightening their belts…

To add insult to injury, it’s not enough that you need to diversify your funding base in order to be a sustainable organisation; as a non-profit, you are competing with hundreds of thousands of other charities, associations and events also looking for corporate investment.

One thing that has remained constant throughout the years is that the sponsorship funds you seek come out of a company’s marketing budget. There IS no ‘sponsorship bucket’ that companies can dip into to support your mission.

The key to engaging corporate sponsors is to understand what makes companies tick.

What makes them go out of their way to divert their marketing funds from other promotional activities and invest in you? We’ve created 8 founding principles of sponsorship success to help you understand and easily build the foundations you need to become wildly successful at planning for, finding, connecting with and keeping corporate sponsors.

Throughout this e-book in eight easy steps, we’re going to show you how to create the internal processes to support your strategy, improve your relationship-building skills by asking the right questions, and we’ll give you step by step instructions on how to create a compelling sponsorship proposal that makes your ideal sponsors excited to partner with you year after year!