As you may know by now, I have written several books on various aspects of corporate sponsorship and building effective relationships in order to support the abundance and sustainability of non-profit organisations, charities and events.
The intentions behind my resources is always to support a more effective and nimble Third Sector. To provide templates, guides and free downloads that not only save time, but simultaneously educates and informs on best practice sponsorship techniques so you don’t have to waste time working out what you need to do to make a great approach to sponsors.
You see, once you download one of my books, you become part of my tribe. I keep in touch with you to see how you are going, whether you’ve had time to read it, absorb it and more importantly, whether the content was helpful to you in getting you closer to your desired outcome.
I heard back from a lovely woman just yesterday who responded to an email I had sent her saying that she had been swamped by work of late, hadn’t had a chance to get to my book but assured me it was on her ‘to do’ list.
It made me think about all the times over the years (and even now) where I have started a plan, project or new book with good intentions, but then somehow life swamps me and I have easily lost focus on the goals I originally set myself.
Whilst it may seem a bit harsh to say that the ‘road to failure is paved with good intentions’ I’m betting that those of you in the non-profit sector can absolutely relate to what I’m alluding to. That wave of overwhelm that can completely engulf you and send you sinking into a bog of inactivity, rather than being able to continue to chip away at your goals each day, slowly getting closer to the light at the end of the tunnel.
Sometimes nothing I do seems like it will ever be enough to get me closer to my goals.
But then, after I’ve stopped sulking, hindsight always reveals the truth and I come to realise that when I have a plan, share it with those that I love and allow myself to be gently held accountable by others, it’s enough to set me back on course and re-calibrate my focus on where I need to be putting my energy to get the most out of what I’m doing.
Short and sweet – those are my humble thoughts for today. I’m hoping that if you can relate you find your way out of the overwhelm and realise that doing your best every day is all anyone can ever ask of you (even if your best today is less than your best tomorrow). 
If you ever need it, I’m happy to be that person you share with, who will gently remind you of the goals you set and where you want to go.
Have you got your 2015 (and beyond) sponsorship plan down on paper, buzzing among the team in the office, on the next Board meeting agenda papers?
If not, here’s a FREE CHECKLIST to help you work out the things you will need to gather, research and address to help you get your approach refined and ready for your new potential sponsors!
