What Does Best Practice Sponsorship For Non-Profits Look Like?

It’s a question I get asked alot.

As a sponsorship-seeker, you can find lots of information about certain ‘points’ in the sponsorship journey, like creating a great proposal or asking the right questions in sponsorship meetings, but what more and more non-profits are asking for is an easy to follow, end-to-end process that leads them through the steps involved in REALLY being able to create and leverage awesome sponsorship relationships for their organisation or event.

If you’ve also been asking this question, then I’ve just recorded a video about best practice sponsorship for non-profits and charities that I wanted to share in the hope that more and more organisations and events see that there is a defined pathway to sponsorship success, and the process does not just start with a list of prospects and a generic proposal.

Get your Board on-board first. That’s the key.

I don’t apologise that this is not a short video, but if you want to understand the process end-to-end of planning, finding, connecting with and keeping corporate partners, then perhaps you could make yourself a cuppa and put aside half an hour to really look at whether your organisation is following best practice sponsorship principles?

Enjoy!